What are 'pull factors' in the context of migration?

Pull factors refer to the positive conditions or attributes of a destination that attract individuals to move there. These can include aspects such as better job opportunities, higher living standards, improved quality of life, and favorable social, political, or environmental conditions. When individuals consider migration, they are often motivated by the allure of a better life in a new place, which is why these factors are termed "pull"—they draw people in.

For instance, if a country has a booming economy with ample job openings and a welcoming community, it becomes an appealing option for those seeking to improve their circumstances. This migration process highlights the role of pull factors in shaping demographic trends and influencing where people choose to live.